JustGiving and The Giving Block Partner to Accept Cryptocurrency Donations
Key Points:
- JustGiving now accepts over 60 cryptocurrencies for people to donate with
- 94% of crypto users are Millennials and Generation Z
- More than $2 billion has been donated to charitable causes over the past five years
UK-based fundraising platform JustGiving has partnered with The Giving Block to enable crypto donations in more than 60 cryptocurrencies, including Bitcoin, Ethereum, Tether, and Doge.
Embracing Cryptocurrency Donations
JustGiving’s decision to accept cryptocurrency donations is a step towards innovative fundraising, especially as the crypto market continues to rise in value. With Bitcoin hitting a new all-time high, JustGiving aims to cater to a tech-savvy audience that includes Millennials and Gen Z.
Over the past 24 years, JustGiving has raised $7.2 billion and supports numerous charities worldwide, such as the Alzheimer’s Society and the British Heart Foundation.
The Giving Block’s Perspective
The Giving Block co-founder, Alex Wilson, emphasizes the importance of charities engaging with the growing cryptocurrency user base. With 580 million cryptocurrency users globally and a market value of nearly $3 trillion, accepting crypto donations is crucial for reaching new donors.
“Our goal is to make accepting cryptocurrency donations just as easy as taking any other online donations.” – Alex Wilson
In The Giving Block’s 2024 Annual Report, it was highlighted that more than $2 billion has been donated to charitable causes through crypto donations in the last five years.
