XANA BreakingDown: A New Era in Web3 Gaming
Animoca Brands Japan, a subsidiary of Animoca Brands, has joined forces with XANA LLC to support the global expansion of XANA BreakingDown, a cutting-edge web3 fighting game inspired by Japan’s thrilling mixed martial arts event, BreakingDown. This innovative game is currently in closed alpha and is exclusively accessible to holders of the XANA x BreakingDown Avatar NFTs.
BreakingDown: Japan’s Thrilling MMA Competition
BreakingDown is a high-energy one-minute-round mixed martial arts (MMA) competition that showcases fighters from diverse backgrounds. Launched in 2021 by professional fighter and YouTuber Asakura Mirai, who boasts over 3.4 million subscribers, this event has garnered a substantial following through its press conferences, audition videos, and live match broadcasts. The official BreakingDown YouTube channel now boasts over 206,000 subscribers and more than 110 million views.
XANA’s Role in Web3 Expansion
XANA, a prominent web3 metaverse platform, has been a key sponsor of BreakingDown 7.5, 8.5, and 9.5, in addition to introducing the successful XANA x BreakingDown Avatar NFT collection. Notable achievements include selling 5,000 NFTs in just 10 minutes during the first sale and 100 NFTs in a mere 1 minute during the second sale. In January 2024, XANA unveiled XANA BreakingDown in closed alpha, limiting access to NFT holders.
Support from Animoca Brands Japan
Animoca Brands Japan acts as a crucial gateway for Japanese intellectual property (IP) expansion into the web3 realm. With a robust portfolio of over 540 projects and extensive experience in global web3 gaming, the company offers valuable support for XANA BreakingDown, including:
- Global Marketing Support – Amplifying the game’s presence beyond Japan.
- Web3 Integration – Leveraging its network to enhance blockchain features within the game.
- Mass Adoption Strategy – Facilitating the transition of more Web2 users into Web3 gaming.
Leadership Insights on the Partnership
Yuji Mizoguchi, COO of BreakingDown and CEO of XANA Japan, envisions bringing the captivating entertainment of BreakingDown into the web3 space through this partnership, accelerating the global expansion of BreakingDown as both an event and a game. Rio Takeshi Kubo, CEO of XANA, emphasizes that XANA BreakingDown is the culmination of 1.5 years of dedicated development, with Animoca Brands Japan’s global network playing a pivotal role in its success. Kensuke Amo, CEO of Animoca Brands Japan, is enthusiastic about supporting BreakingDown’s growth, recognizing it as a strong Japanese IP with a loyal fanbase and significant potential for web3 adoption.
The Future of XANA BreakingDown
The closed alpha phase will extend into 2025, with upcoming updates set to introduce exciting new features. XANA is also actively working on:
- Expanding the NFT ecosystem
- Developing a metaverse-based gaming experience
- Introducing new competitive formats for the web3 fighting game
Stay tuned for further details on the game’s public release and upcoming development phases later this year.
