Revolutionizing User Acquisition in the Gaming Industry
Cloud gaming infrastructure provider Aethir has teamed up with user acquisition firm SuperScale to revolutionize how decentralized cloud technology can lower the costs of acquiring new users in the gaming industry.
Reducing Acquisition Costs with Aethir’s Technology
- Aethir’s streaming infrastructure significantly lowers acquisition costs and boosts player engagement.
- Developers can publish games directly to players without relying on costly intermediaries.
- Decentralized GPU cloud infrastructure uses underutilized resources and rewards contributors with Web3 tokens.
Instant Access and Improved Retention
- Traditional models require large marketing budgets and struggle with user conversion.
- Aethir’s solution offers instant access to games through web streaming, eliminating the need for app store downloads.
- Direct-to-consumer distribution through web links or embedded advertisements enhances user acquisition.
Enhancing Player Engagement with Cloud-Based Instant Play
SuperScale collaborated with Aethir to test the impact of cloud-based instant play on user engagement and performance, using the popular mobile title Tiny Tower.
Successful Results from the Case Study
- The “Stream Now” feature generated a 35% higher click-through rate and a 45% higher conversion rate compared to traditional app downloads.
- Users showed a strong preference for instant play, leading to increased engagement metrics and return on ad spend.
- Cloud-based instant play features not only improve initial engagement but also encourage longer-term user interaction and monetization.
Expanding Reach and Monetization Opportunities
- Aethir’s model allows for direct microtransactions, subscriptions, and ad-based models without platform fees.
- Games can run across multiple devices using a single codebase, enhancing accessibility for players.
- Decentralized infrastructure offers a viable route for publishers to reduce dependency on centralized platforms and cut costs.
Embracing cloud gaming could be a strategic shift for developers seeking to navigate the evolving digital landscape and reach a wider audience while optimizing costs.
