Tether Ventures into AI Filmmaking
Stablecoin issuer Tether is making waves in the artificial intelligence (AI) industry by hiring professionals in AI filmmaking, as reported by Bloomberg.
AI Filmmaker Role
According to Tether’s careers page, the AI Filmmaker role involves utilizing AI-driven photo and video tools to create captivating short films and videos. These productions aim to tell engaging stories, showcase products, and bring Tether’s brand vision to life.
- Collaboration with the marketing team
- Alignment with branding, tone, and visual aesthetics
Strategic Value
Paolo Ardoino, Tether’s CEO, highlighted the strategic value of incorporating AI filmmaking into the company’s operations. This aligns with Tether’s commitment to innovation, scalability, efficiency, and cost management.
- Improving scalability and efficiency
- Enhancing cost management
Recruitment Process
While details of the recruitment process are limited, Ardoino mentioned that Tether has already hired 30 individuals in recent months to develop its AI platform.
- Hiring filmmakers and AI engineers
- Expanding globally
USDT Market Update
Despite its foray into AI, Tether’s flagship stablecoin, USDT, has faced challenges in the market. The circulating supply has dropped from a peak of $140 billion to $137 billion, attributed to various factors such as regulatory compliance and market fluctuations.
Market Challenges
Market analysts point to European exchanges delisting USDT to comply with regulations and a recent downturn in the crypto market affecting its value.
- Regulatory compliance
- Market fluctuations
Market Dominance
Despite setbacks, USDT remains the largest stablecoin by market capitalization, controlling a significant portion of the overall market share.
