The video discusses Eat Tui, a system that rewards people for everyday activities through non-fungible tokens (NFTs). This system aims to bring new forms of value creation to everyone by rewarding daily behaviors. The ecosystem rewards users with time, which is seen as a currency of value, for engaging in a range of everyday experiences. These experiences can range from street parties to exclusive VIP experiences with artists in the metaverse. The video emphasizes the idea of spending time on experiences that contribute to a person’s life, creating moments that people can’t wait to share with others. It also mentions the availability of a free ebook on cryptocurrency for those interested in getting started. Overall, Eat Tui is presented as a platform that encourages mass adoption of NFTs and rewards users for their daily activities with unique and coveted experiences.