Revolutionizing Crypto Engagement: A Conversation with Brandon Kumar from Layer3
Redefining User-Owned Value
- Layer3’s mission of “user-owned value”
- Empowering users to earn from their activity
- Direct connection to protocols and projects
Brandon Kumar, co-founder of Layer3, joined CryptoSlate’s SlateCast to discuss the platform’s innovative approach to crypto engagement. Rather than monetizing user attention for corporate profit, Layer3 focuses on empowering users to share in the economic value generated from their activity.
The Journey from Traditional Finance to Crypto
- Kumar’s background in traditional finance
- Recognizing the potential of the crypto space
- Importance of robust business models and defensibility
Kumar’s experience in traditional finance shaped his strategic approach to Layer3, emphasizing the importance of solid business models and defensibility in the crypto industry.
How Layer3 Drives Engagement and Supports DAOs
- Operating as a two-sided marketplace
- Bridging the gap between users and on-chain protocols
- Supporting Decentralized Autonomous Organizations (DAOs)
Layer3’s platform offers users a holistic experience beyond just rewards, including trading, prediction markets, and on-chain engagement opportunities. The platform also plays a significant role in supporting DAOs within the crypto ecosystem.
Navigating Regulatory Uncertainty
- Challenges posed by regulatory uncertainty
- Impact on innovation and compliance
- Operation Choke Point 2.0 and banking restrictions
Regulatory uncertainty presents significant challenges for Layer3 and the broader crypto industry, impacting innovation and compliance efforts. Banking restrictions and regulatory hurdles create obstacles for crypto startups.
What’s Next for Layer3?
- Expansion into distribution, trading, and cutting-edge development
- Introduction of a proprietary token for revenue-sharing
- Aligning incentives across stakeholders
Layer3 plans to expand its operations across multiple verticals, introduce a proprietary token for revenue-sharing, and align incentives across stakeholders to drive growth and engagement within the platform.
Future Trends: Mobile, Speculation, and New User Behavior
- Focus on mobile-first development
- Emergence of the “TikTok-ification” of capital markets
- Growing engagement from younger generations
Kumar predicts a shift towards mobile-first development and increased speculation in the next crypto cycle, driven by younger generations and new user behaviors influenced by platforms like Robinhood and crypto-native products.
Conclusion
Brandon Kumar’s insights into user-owned value, Layer3’s plans for crypto engagement, and the impact of regulation provide valuable perspectives on the future of decentralized growth. By aligning user incentives with on-chain engagement, Layer3 sets a precedent for the evolving landscape of Web3 participation.
