Ethereum name servicea blockchain-based naming system, today announced a partnership with GoDaddy Inc., a domain name registrar and web hosting service, to enable users to link ENS-enabled names to web domains without the need for technical know-how. Did.
ENS is working to simplify complex blockchain wallet addresses, which can be expressed as alphanumeric characters of up to 40 characters, into human-readable names. This means users don’t have to copy/paste complicated code every time they want to buy, sell or trade cryptocurrencies, they just need to remember something like “matthew.eth” or “thisismywallet.eth” It means that.
GoDaddy uses Domain Name Services to provide a similar service for Internet Protocol addresses. This allows you to migrate machine-readable IP addresses such as “22.214.171.124” to human-readable addresses such as “dns.google”. This allows you to create domain names for your web pages, such as “www.google.com” or “www.microsoft.com,” which translates DNS into machine-readable IP addresses.
“This milestone furthers our mission to build a more secure, decentralized and user-friendly Internet,” said ENS Founder Nick Johnson. “ENS, like DNS, is a public good and a core part of the Internet infrastructure. The combination of ENS names and GoDaddy domains streamlines the way users interact with web domains and combines the ease of use of DNS with blockchain. We bring together the possibilities of technology.”
Blockchain technology is at the heart of the so-called Web3, or decentralized web. This allows the service to work peer-to-peer, allowing users to transfer cryptocurrencies and messages without the need for a centralized service or intermediary. This allows developers to avoid intermediaries and create applications that don’t rely on centralized servers or services, so they can continue to work as long as some part of the network remains.
A new partnership between ENS and GoDaddy will allow users to link ENS names, such as “matthew.eth” above, to web addresses for free. This allows ENS users to easily create her web address and utilize her web services, such as setting up web pages.
ENS has also rolled out new blockchain smart contracts that allow owners of DNS domain names to use them as names within ENS. This means that any domain name from “.com” to “.net” can be both a web address and a name that links to a decentralized profile or wallet address.
Ethereum Name Service said the collaboration will allow domain name owners to link their crypto wallets and domains, creating a bridge between digital assets and helping to foster a sense of trust in digital identities.
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