CNN reported on February 2 that this year’s Super Bowl will likely exclude crypto-related ads.
Paul Hardart, a clinical professor of marketing at New York University’s Stern School of Business, said viewers are likely to experience a “noticeable shift” away from technology-related ads, especially those featuring cryptocurrencies and AI. Stated.
Hardert said in a statement to CNN:
“Given the current global uncertainties, including geopolitical conflicts and a polarized political climate…advertisers are choosing to focus on fun, humor, and entertainment in keeping with the uplifting spirit of the Super Bowl. I lean toward the feel-good advertising that I put in place.”
Cryptocurrency-related Super Bowl ads peaked in February 2022. The event follows Bitcoin’s all-time high in November 2021, and while Bitcoin’s price fell by February, FTX, Coinbase, Crypto.com, and eToro all ran ad spots and seemingly priced An attempt to capitalize on the previous hype surrounding.
The trend ended just as abruptly as it began. Cryptocurrency ads will not be shown at the next Super Bowl, which will be held in February 2023. Reports at the time suggested that three crypto companies were planning or had secured advertising space. Still, those advertisers ultimately pulled out after FTX went bankrupt a few months ago in November.
The most important move of the year, the launch of a spot Bitcoin ETF, is a positive one. But while ads for crypto ETFs have garnered attention elsewhere, no asset management company has announced any ads for upcoming games.
At least two AI ads are planned
Hardert indicated that AI will not be used in Super Bowl ads this year. Despite that claim, Etsy plans to air ads promoting Gift Mode, a feature that uses AI and human curation to automate gift selection.
Google also said it will air ads for Pixel smartphones. This ad focuses on his Pixel’s AI accessibility features for visually impaired users. However, the ad takes a narrative approach and does not explicitly mention AI.
Last year as well, there were very few AI ads running. Dialpad, which touted its AI-powered customer intelligence platform in 2023, is one exception.
There’s even more hype around chatbots and general-purpose AI services like OpenAI’s ChatGPT and Microsoft Copilot. There are no signs that either company will promote their products during this year’s Super Bowl event.