Strategy Reveals New Branding as Bitcoin Treasury Company
MicroStrategy made a significant announcement on Feb. 5, unveiling its rebranding to Strategy. This change reflects the company’s strategic shift towards becoming a Bitcoin (BTC) Treasury Company and a publicly traded business intelligence firm.
New Logo and Color Scheme
- The Nasdaq 100 constituent company introduced a new logo featuring a stylized “B,” symbolizing its focus on Bitcoin.
- The brand’s primary color has been changed to orange, aligning with the color associated with Bitcoin.
Company Leadership Statements
Strategy executive chairman Michael Saylor emphasized that the rebranding was a simplification of the brand to better align with the company’s core mission.
Phong Le, president and CEO of Strategy, highlighted the company’s commitment to advancing Bitcoin and artificial intelligence, emphasizing the global appeal of the new name.
Investors already view Strategy MSTR shares as a proxy for Bitcoin exposure, leading to a 422% surge in the stock price last year, reaching a new all-time high.
Expansion of Bitcoin Holdings
On Jan. 27, Strategy announced additional fundraising efforts to expand its Bitcoin holdings through a public offering of Strike Preferred Stock (STRK).
- Each STRK share will have a $100 liquidation preference starting Mar. 31, 2025, with fixed-rate dividends paid quarterly.
- The company aims to issue 2.5 million shares of STRK, pending regulatory approval and market conditions.
As of Jan. 31, Strategy secured over $563 million for Bitcoin investments through STRK offerings, with the company currently holding 471,107 BTC valued at over $46 billion. The net profit stands at nearly $16 billion.