- New Brand and Color Scheme Revealed by Strategy
- Michael Saylor to Discuss Rebrand During Earnings Call
- Strategy Holds 471,107 Bitcoin Valued at $45.8 Billion
Strategy, formerly known as MicroStrategy and the largest corporate holder of Bitcoin, has unveiled a new logo and color scheme representing its Bitcoin strategy.
In a social media post on X, Michael Saylor, co-founder of Strategy, shared the company’s new logo with the caption “new brand, same strategy.”
New ₿rand, Same Strategy pic.twitter.com/r1LD5FdEjJ
— Michael Saylor⚡️ (@saylor) February 5, 2025
In an announcement on February 5, Strategy stated that the rebrand reflects the company’s focus and appeal, with the new logo symbolizing its Bitcoin strategy and the orange color representing energy, intelligence, and Bitcoin.
Despite the rebrand, Strategy’s stock ticker remains MSTB.
The rebrand coincides with Strategy’s upcoming earnings call, where Saylor is expected to discuss the changes.
Bitcoin Buying Strategy
Strategy has been implementing a Bitcoin buying strategy since 2020, significantly increasing its efforts in the past year. In a recent announcement, Saylor revealed that the company raised $21 billion through a stock sale to acquire more Bitcoin.
Currently, Strategy holds 471,107 Bitcoin valued at $45.8 billion, emphasizing Bitcoin as digital capital and advocating for its adoption by other companies.
Following Strategy’s lead, other companies like Metaplanet are also looking to expand their Bitcoin holdings in the coming years.